PV Partners with Luxottica

PV Partners with Luxottica to Help Screen Eyes of Children Across Australia & New Zealand

Penny the Pirate

For parents, bringing children to optometrists isn’t a priority, yet 1 in 6 kids have vision problems*. The reason for this is parents and children can find optometrists intimidating – which disengages them from the process and prevents them from taking action. Read More

So OPSM, a leading optometrist, needed to change this behaviour. They needed a way to inspire conversation and care amongst parents, screen young eyes in mass and increase appointments.

To do this, OPSM recently partnered with Precision Vision as part of their recent project to help screen the eyes of children across Australia and New Zealand. “When Luxottica’s Agency approached us we were extremely interested in participating in this project” said Ed Kopidlansky, President of Precision Vision. Penny the Pirate is a storybook which includes a distance vision screening, integrated into the story. The Patti Pics symbols were used to give an indication of whether a child may need to go see a qualified optometrist and have a potential vision related issue identified.** Working with the Department of Optometry and Vision Sciences at the University of Melbourne, the Patti Pics symbols were chosen to help achieve a more consistent result when screening the eyes of children.

Since then OPSM is happy to report that these screenings have helped identify vision related issues for many children where these issues had previously been undetected.

About OPSM

OPSM is a leading eye care and eyewear retailer and has been looking after the eyes of Australians for 81 years. Part of Luxottica Group, a global eyewear company with over 7,000 retail stores and presence across 130 countries, OPSM has close to 400 stores in Australia and New Zealand and helps more than one million Australians see more clearly each year.

Through its skilled optometrists, world-class technology and exceptional service, OPSM’s goal is to raise the standard of eye health and eye care. In addition to its eye care services, OPSM is renowned for its exclusive range of optical frames and sunglasses from international brands to suit all budgets.